Before ever stepping in front of a camera, I produced irl and digital assets professionally. Though my first forays into the workplace included Microsoft where I assisted Windows users with Web 1.0 navigation and early online socials, I aspired to work in the culture industries. After advancing in the tech world, I took a job at Red Ant, an upstart L.A. based record label. I created and carried out marketing campaigns for releases as diverse as Ozzfest, Bauhaus, Lit, Love and Rockets, Cheap Trick, Sunz of Man, and Chick Corea.

By the mid-2000s, everything was about to come together. Now modeling, I found myself in front of the camera at what was, in my opinion, the pioneer of the lifestyle-meets-web-store space, Hot Topic. Over the next couple years, I learned online marketing strategy firsthand by observing Elle Thorneberry almost singlehandedly orchestrate the retailer's entire digital presence. I grew my e-commerce methodology from this framework and added the engaging customer-first approach I found at niche motorsports companies.

Not surprisingly, my most recognizable influence as a marketing director and content creator can be observed in 2010s music scenes, bike culture, and contemporary fashion.

ALTRU APPAREL:
Marketing and Online Retail Director. Copy, press, PR. Web traffic optimization. Product placement in popular media. Collaboration with influencers and events. Pioneered many contemporary apparel branding techniques. UGC. Photography, videography, video editing, photo shoot management. Web store (sales +1500% over 6 year tenure).

Though not pictured, we also produced long sleeves, button ups, accessories, bottoms, jackets, and socks.

OLYMPICS:
All marketing and e-commerce for retro "Museum Collection" apparel. Asset production for "Olympic Team" collection launch (big box retail, including Target).

TOMAHAWK MOPEDS: Company launch. I did everything except the actual bike building for the first year when I handed the keys to the owner and continued to perform various creative jobs à la carte for 6 years.

POLAROID:
Ported vintage identity to contemporary fashion and accessories. Launched flagship collections. Events. Collaborations. Product photography. Film/Television placement. Public relations. All marketing worldwide. Account management and design approvals.

MOPED GP: Orchestrated the complete rebrand of the largest mopedGP racing organization in the Americas. They renamed themselves to coordinate with the shop I was affiliated with. This included logo redesign, all copywriting, website creation, merchandise design, promotional videos, event coverage, video editing, and some social media. I was later hired to handle all onsite media as well as all promotional marketing for the next year's international event which featured the fastest (documented) riders from America and Europe.

SINGULAR SKILL GIGS: Sometimes I am brought on to perform isolated tasks. Below are samples of photography, consulting, graphic design, audio design ,and logo gigs. Other functions have included à la carte copywriting, videography, video editing, and custom website element design (buttons etc).

Below are screenshots for concise personal websites I refreshed this summer. Featured are AlisonPearlman.com and my martial arts site, JaCorVa.org (I create custom martial arts builds the same way I create marketing foundations.